The brand offers a choice of three different vet recommended products, including this one for sensitive skin
Rosemary is known for its natural disinfectant properties and helps to keep the skin clean and clear of excessive amounts of bacteria.
Chamomile is calming and soothing, whilst aloe is moisturizing. As well as being a gentle and effective cleanser, the ingredients act together to seal the hair cuticle flat leaving a gorgeously soft and shiny coat.
Made by a family business, this dog hypoallergenic shampoo does not contain parabens, masking dyes, or alcohols which can dry the coat.
Rocco has excellent user feedback and on a practical level is easy to rinse out, meaning no residue is left in the coat which could provoke further skin irritation.
Burt's Bees
$11.99
$10.53
2 new from $10.53
Free shipping
as of 18 May 2023 2:27
Burt’s Bees is a brand that started out making natural products for people and now use their knowledge about the moisturizing properties of natural ingredients to make dog hypoallergenic shampoo.
It contains honey and shea butter to keep the skin moisturized and fur soft.
This product’s good reputation is based on it containing minimal ingredients, since the less it contains the less there is to trigger a reaction. It’s important to understand that it’s possible for a dog to be allergic to anything, even shea butter or honey.
For those dogs that are fine with the shea butter and honey, it provides an effective shampooing action that is mild enough to use on a weekly basis without stripping the skin of natural oils and actually adds in moisture.
Whilst Burt’s Bees does not have anti-inflammatory properties it will cleanse away allergens from the skin’s surface plus add hydration, and thus increase your pet’s comfort.
Vet's Best
$17.99
8 new from $17.99
Free shipping
as of 18 May 2023 2:27
Made by Vet’s Best this is a mix of natural and synthetic ingredients that are formulated to be suitable for dogs with allergy issues.
With any dogs that suffer from allergies, it is often a matter of trial and error to see if your dog is sensitive to the ingredients or not.
For the vast majority of such dogs, this product is safe to use and it contains soothing elements such as aloe and vitamin E.
This means Vet’s Best ticks all the boxes that make it hypoallergenic such as being free from soap, detergents, artificial fragrances, and harsh alcohols all of which have the potential to cause irritation and inflammation to cause the sensitive dog to scratch.

Bottom Line
Hypoallergenic shampoos have the advantage of eliminating unnecessary ingredients and are therefore less likely to trigger allergic reactions.
All dogs are individuals and just as a person may have an allergy to seafood or peanuts, so a dog can be sensitive to rosemary, chamomile or even aloe vera even though they are natural and pure.
However, regular cleansing of the skin and coat is definitely recommended as it washes away allergens from being in contact with the skin where they act as a constant source of irritation, so choosing a reputable hypoallergenic dog shampoo is a good start.